Game Gas Promotion Causes Chaos

The idea was a simple one – give away $40,000 of free gas to motorists in order to promote a new video game. But the result when it happened in a London neighborhood on Friday was chaos and even brought condemnation from the local Member of Parliament.

Given that gas costs well over $8 a gallon in the UK, it’s not surprising that the promotion, created by Electronic Arts to promote the Mercenaries 2: World in Flames game, attracted crowds to the Last Stop garage in Finsbury Park London. For four hours every motorist who made it into the station would receive $80 of gas.

That created massive lines, according to the BBC

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